The DavidArm Show

The David Arm Show is There's been lots of talk about lead funnels and email marketing. The problem is, to get a funnel working is costly with paid advertising unless your product or service sells. My podcast is about setting up your email funnel and lead funnel from free traffic. Once you get the free traffic working and converting, you can then upscale with paid advertising.
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The DavidArm Show


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Sep 2, 2019

When I first started email Marketing I used paid advertising to build my list, it was great, so many leads coming in.

However… I quickly realised that I could not convert my leads to sales.

I’d spent $1,200 building an email list of 800 people and no one purchased from me.

I tried to promote an affiliate offer to my list which never sold.

I tried a different affiliate offer and on and on I went as my email list became unresponsive.

At this point I realised I had wasted a lot of money.


What happens if you need to build an email list and have no money?

This was the situation I was in.

I had to find free traffic sources, so I googled best free traffic sources and started posting on Instagram Twitter Facebook and Pinterest.

Day after day I was posting content, I thought after a week this is great something must happen, so I keep going for another week and another week and 3 more weeks!

I wasn’t getting any more leads on my list so what was going wrong.


I posted content for 5 weeks with loads of likes but no email sign ups

 loads of likes but no email sign ups

I was getting views but no email sign ups!

What was going wrong?

I checked Google Analytics to make sure the traffic came from valid sources which was hard to tell.

I then used a paid traffic tracking service that was only $20 a month and guaranteed all bot-traffic would get blocked and only valid traffic (real humans) would pass. 

And any paid traffic sources would be logged correctly.

This started me off on my quality of traffic breakdown.

What I learned was:

  • When people click on an advert they half expected to be a sales product and if they get a free gift instead of a sale’s page, its a benefit.

    Now they are more likely to pop in their email address for my download.

  • When people visit blogs or posts round the internet and click on a link for more information, but that link jumps across to a page that has an email address people feel cheated and we’ll just close the page.

This was both crazy and exciting!

I just realised I had hit my first mind set issue while frustrating and I didn’t know what to do it was time to jump back onto Google to do more research.


OMG – people’s mindset is actually a thing?

Now from the previous section, I have worked out the issue was found to people’s mindset and Googled mindset for 4 hours before I had a solution to test.

Here’s what I learned.

When you offer someone a free download who have come from anywhere other than a paid ad you really need to oversell.

I know this sounds crazy, but you need to give exceptional value by adding bullet points of the end goal that your reader would have by entering there email address and downloading your free eBook.

Once I learned this, I used this method in my free downloads and tried it on paid advertising to free downloads also.

For me, conversions on both free traffic and paid traffic began to work well.


Use storytelling to put your message across

While I was on the mindset path I also had a lot of reference to storytelling.

Not the kind where you’re telling fibs but putting your experience or a client experience into a story.

As it turns out, we love hearing stories.

It’s one of those aha moments that when you read it you start to think of all the people who have the gift of the gab and can hold people’s attention anywhere from a night out with some drinks and dinner to a day out.

Some people just have that charisma.

Not me, I need to work hard at it and this is my story. 

While I’m still learning the art of storytelling, I understand when people tell stories about their day and how they make it exciting.

I now understand the process that’s going on which is kind of cool.

I don’t say anything, I just listen to different styles.

Next time you’re out and one of the group who holds everyone’s attention with a story, look at some of these traits and I bet they are using them whether or not they know it.

  • Someone else is the hero.
  • Something scary or silly happened.
  • The story teller had to interact with the person to keep them right or laugh with them.
  • The storyteller had to show the hero a better way.
  • Then the story teller talks about how this helped the hero.

This could be a friend talking about something that happened with a work colleague during the day or at some other point.

So the question is…

How can you take those processes and turn them into a story for your potential client or a for your email list?


I tell stories on Instagram and get more profile visitors checking me out

After learning these methods I wondered if this would work on Instagram too.

You see I use Instagram to drive traffic through to my squeeze page so it’s in my best interest to get as many people to check out my Instagram profile from Instagram then click on the link on my Instagram profile to visit my squeeze page.

Now when I post an image, I put a short message on each image asking the person to check out my free download and my profile and a message on my photo.

when I took this approach, I saw a lot more clicks on my Instagram posts which in turn means a lot more visitors to my profile page with the link back to my website.


IFTTT to automate my Instagram post to Twitter For More Leads to my squeeze page

As, this worked well on Instagram for me, I thought what if I posted my Instagram posts to Twitter and something crazy happened!

When you post from your phone and share your post from Instagram to Twitter, the image gets dropped and the post is a snippet of text?

Not very glamorous.

This had me posting manually to Twitter which became a pain and was taking up time I didn’t want to spend but I wanted the Leeds.

As I was still testing I had a hunt about the internet and came across a free service called IFTTT.

This service synchronise accounts while doing clever stuff, from taking the weather in your local area and posting it to your calendar so it’s there for you first thing.

But I use it to take anything I post to Instagram keep the proper format and put it onto Twitter and it worked a treat.

On my first testing the traffic I got from Twitter was just short of 30 visits in a day which for free traffic is awesome especially when you compare it to paid traffic on Facebook which can be anywhere from $2 to $8.


Once free traffic starts to come in and converts. Now What?

Now you’re seeing trickles of free traffic coming in, it’s time to test conversions.

I see too many people get hung up on what conversion to look at.

Here’s what you need to do, don’t look at overall conversions.

Check data points to see what’s happening at different stages to find overall bottlenecks.


Conversion stats and looking for bottlenecks

When you look at traffic to your website, you will check:

  • How much traffic comes from social sites to your landing page
  • Your landing page traffic to email sign ups
  • Email sign ups to action takers.
  • Action takers to sales from your email list.

As you can see from the steps above if you just looked at traffic into your site and email sign ups you may see some sites convert better than others and you would be right.

However, what you are missing is that each traffic source has its own way of talking to people to build trust before they drive them to you website landing page.

An example of this is when I take paid traffic to a landing page from Facebook.

My landing page has an image of an eBook and text then an email box, this works great.

However, when I take traffic from Instagram to a landing page and have a picture of an eBook download the conversions are terrible.

Instagram works better when you bullet point the end goal the reader will get when they get your eBook.

Therefore, you must taste each source to landing page, then you can take the worst conversion pages to see if you can get that traffic source working better providing the traffic source sends decent traffic to your site.

There becomes a fine line where your efforts could be better focused on improving conversions on sites giving more traffic.

If you have any questions, please let me know in the Facebook group, link below.

You have a great day. You rock.



You need to get traffic sources to your website.

If you don’t have money to test on advertising, test with free traffic from social sites then work on your conversions to email sign ups.

Then work on your email list to sales.

Once you get your conversions working and your site email list selling

Its time to reinvest as much money as you can in traffic to upscale for more profit.

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