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The DavidArm Show

The David Arm Show is There's been lots of talk about lead funnels and email marketing. The problem is, to get a funnel working is costly with paid advertising unless your product or service sells. My podcast is about setting up your email funnel and lead funnel from free traffic. Once you get the free traffic working and converting, you can then upscale with paid advertising.
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Sep 13, 2019

I’m always intrigued in the way other expert email marketers creatively use autoresponders. These tips are from looking at many expert forums and the many “ah ha” moments other experts shared. I hope you find these tips as useful as I do and are now my standard process when setting up autoresponders for other people. So let's jump right in.

 

Auto Responder Uses

Client Birthday Campaign - When you get new clients, add their date of birth to your contact list and set up a trigger on your AutoResponder, that if today matches their month and day of birth, then send a happy birthday email, discount voucher, either something meaningful or of value.

This technique can also be used for Christmas and Easter. It's a great way of keeping you fresh in your client's mind.

Send Weekly reports automatically With fixed links - Many times you need to email your client a progress update whether this is a PDF, spreadsheet or a general summary.

A great way to do this is to have a link on a web server that links to a file and has that link as a weekly email in your autoresponder where you only replace the Old file with a new file and keep the same filename, so the URL never changes, only the document changes with the latest updated information then your done. The automation takes over on autopilot with your Autoresponder.

This is a great way to keep to weekly reports and their deadlines which automatically gets sent out on autopilot. Just means you need to make sure the report is ready the previous day and uploaded to the link which gets sent out by email’.

 

Auto Fill Forms

Leadsbridge.com - Leads Bridge is a fantastic service that integrates into your website and syncronises either the users Google account details or their LinkedIn account details and auto-populates forms your visitor or clients come to on your site, from email signups, shipping details etc. When they enter their name, the form automatically fills out the rest of the details which is fast and convenient for potential clients or existing clients to fill out. This gives the user gives a great user experience as it saves them tying out email addresses, billing addresses, phone numbers etc.

 

Notification when your client is on your site.

Most autoresponder software will let you put tracking code into the back end of your website and when your autoresponder sends an email with a URL to visit a page on your site and those visitors who visit your website, flag to your email autoresponder which you set up a trigger on your autoresponder and once running sends you, or another team member an email with the visitor's email address. Which gives you a great chance to give the client a call asking if you can help with anything.

 

Email Challenges with daily emails

Sometimes we feel like we want our autoresponders to do magical things and then we think that's crazy. Then we wonder how other companies pull it off.

A great tip here is, there are many Facebook groups that cover autoresponders as we don't know everything, so join those groups and ask questions that you would like to be possible, but not sure if they are, as there will always be an expert who has done what you need before you and will share the advice for free.

I have learned many things this way and not just on Autoresponders, but SEO and development too.

 

Use Google Tag Manager

Google Tag Manager - At first glance, it looks complicated. Thankfully there are loads of YouTube videos that focus on One clear function at a time.

One function I love about Google Tag Manager is, it can look at a form or a page then submit a tag to that page before it submits to your Autoresponder.

An example of this could be when a user subscribes to your website, you can add an additional field. Google Tag Manager can populate that additional field before the form gets sent to your autoresponder, so you know what page on your website got the sign-up.

Where this is beneficial is. If you have lots of pages and lots of people signing up, you can tag each email address at sign up which then tells you each person's interest when you want to send an email so you can group each person who signs up by the page topic or page tag they signed up by, meaning you can send very relevant emails to that group of your email list.

Even better, you can start an automation sequence based on a tag making the whole process automated. At least if your email server supports tagging. If you're not sure, drop your email service an email asking if they support tagging and automation from tags.

 

Integrate Push Notifications from your autoresponder

With GDPR more people now use double opt-in. One issue with this is not all emails get sent instantly and lower conversion rate for those who give up for the evening and check their emails the next day and skip your email in the masses.

This is why many marketers have a push notification accept button on their thank-you page saying “to get early bird notification of new hints and tips please accept the push notification and click Allow.

Then once the confirmation email gets sent, a Zapier trigger gets fired and sends a push notification to your new-subscribers desktop or mobile phone telling them to check their email which you have sent saying something like “You have just received an email from me@domain.com to get your download”. This process catches more missed opportunities and gives you a higher signup conversion.

 

Conclusion

This has been a whirlwind tour and while not every top tip is here. If you feel I have missed a major tip that could benefit others please post it in the comments box below and I can add it to this list.

This list is a personal tip overview for me when setting up new email campaigns and like you I'm always learning too.

To your success bye for now.
David Arm.

Sep 10, 2019

I learned the hard truth about lead Generation and I want to share with you what eventually worked for me and how you can jump ahead of the game and not make the same mistakes as I did.

So let’s crack on… But first, if you think you can jump on and hit a winning lead Generation system overnight this is not for you.

1,939 Followers From Free Traffic In 12 Weeks, 182 Profile Visits in 7 Days

When I first started Instagram everyone was giving me advice how to get more followers, the problem was after 4 weeks I had 15 followers I couldn’t get things working I hunted YouTube videos, Udemy course and this turned it around for me.

First, the advice they gave me was to not use automated software to get follows as you will get your account banned.

Yet on the training course I did it told me to use follow adder a cheap product which follows 100 people per day on a Hashtag you pick for your niche and it waits two days then un-follows people who do not follow you back.

On the back of that software running, you need to do a daily post to keep your followers interested in what you do. Now I’m at 1,900+ followers.

The one piece of advice I would give anyone is, to keep your content relevant to one theme or niche or you end up risking your lead Generation source being about all things and master of none.

On the back of this I got 8 email subscribers from posting to Instagram daily to writing this blog, the last 4 email subscribers were in the last 7 days.

The lesson here is now I know what’s converting to email sign-ups, I can now test paid advertising.

Yup, I know many people go paid advertising first for fast targeted traffic and get faster results as they fail faster and test faster.

However, that’s not what this test is about, as when I first tried paid advertising I spent $1200 and made $200 on selling a product which means I spent all my cash getting a working conversion funnel, then ended up $1,000 out of pocket as my product price point was too low, but that’s for another day.

Today is all about email sign-ups from Instagram.

Just know I tested free traffic over 12 weeks to get a new campaign working and now it’s working I can use paid advertising.

This is the hard truth that doesn’t sell and most people don’t talk about. And that is what it takes to make a new idea convert. The testing, changing and testing again.

If you have done this before, you know to have a budget to test on paid advertising, if you haven’t done conversion testing before, I would tell you to pick a free traffic source and focus on the 200% till you get it converting for you.

Then move to paid advertising to upscale fast.

New Funnels Are Broken. It’s How You Fix It That Makes Or Breaks New Leeds

On my traffic increase, I was seeing more and more followers liking my photograph posts but no one was visiting my Instagram profile (photos and text made on Canva a free app and website).

The thing is with Instagram; it only allows you one link, and that link is on your profile. So you must drive visitors from your photograph to your profile. From the profile link to your website which will more than likely be a landing page with an offer of a free PDF download in return for the visitor’s email address.

It was only when I put a white bar across the bottom of my photos with the text. “Free download in my profile” that I got visitors on my profile.

The amount of visitors I got jumped from a couple of visitors a week over 150+ profile visits a week. But still no email sign-ups.

It was only after trying different ad text on my profile which matched my landing page that eventually I saw people subscribing to my email list from Instagram thank goodness.

So, you need to be prepared to try 5 or 6 profile descriptions, written in Ad format with free Instagram traffic to see what works best for you.

The more Instagram traffic you get, the faster you can test. So keep looking for popular Hashtag in your niche.

First, I would search for a Hashtag of interest, in the example I chose #socialmediastrategy first, then I moused over all images to see their love count, looking for images with the highest values e.g.

Once I find an image with a high love count, I click on that image up and look at the description and copy the hash tags and post them on my next post.

This is how I get my images in front of lots of viewers.

 

Your lead generation questions Define Your Business Model

I keep seeing people when I give them a-like, automatically they send me a direct message telling me they can build my list for me which is crazy I don’t even know them and they want my money in return to build my Instagram follows.

At first, I thought this method was amazing but testing showed this method does not work, I quickly realised all I did was annoy people and quickly switched this off.

I then gave one tip in one photo each day, which was The Turning Point for my Instagram likes and profile views.

My testing has shown me that in a world of people wanting everything now that patience is the best process. What I man by this is, give value, and only offer to help when you have done it yourself.

Best Lead Generation Sources But Only If You Get Them To Work For You

I could tell you the best lead sources from Pinterest to YouTube and Instagram but unless your message has an interest to the readers.

Your message won’t be read. An example of this as when someone is looking for weight loss, there are lots of pages offering advice and nothing stands out.

If you talked about, how weight loss made you feel physically, you are now different from the other pages round about you which makes your page stand out.

When you take this approach, more people like your page and click the share. As sharing becomes beneficial or easy for them to find should they want to reference again.

Which on its own has benefits as their followers see their shares which includes your page? So you need to be thinking what’s round about your message so you stand out when looking at traffic sources to test and use to see what works best for you.

A Note To Marketers Looking For An Overnight Win

When I wrote blogs, especially when I posted blogs on other sites, I expected to see a burst of traffic overnight.

Here’s what happens. Your Paige gets seen by a few and depending on the site algorithm and how the reader uses your content by view time spent or shares depends on how the site algorithm sees your content and gives it more views whether that be promoting on its own search or users sharing your content for others to see.

It’s a slow process which could take a couple of weeks rather than overnight or longer.

The best advice here would be to keep writing and check back on a fortnightly basis to see how many views your content is getting and what content is working best for you

Software I Use And Why

One benefit of being experienced and lead Generation and email Marketing is when you’ve been in the game long enough you have tried a lot of different software and you have your favourites your favourites may be defined by options or they could be because of a lack of options that easy to work with below is my personal favourites and why I like them.

  • Activecampaign because the automation is easy and I love to tag my emails against the blogs they visited so I know what email address I looked at what blog meaning when I email that address I can focus my emails to a group of interested people with the right email.
  • Instagram has been great at driving Leeds to my landing page but only after a lot of trial and error which I covered in this page it may seem frustrating but it’s well worth hanging in there as you will see great results at so far for me at 0 cost however Instagram is always changing and I can’t guarantee how long I will keep getting free traffic from them but for now it works and I like it.
  • For my hosting I use WordPress on solid state hard disks with a service called rocket space because they are affordable let you host multiple websites worth fast performance.
  • Namecheap.com for Domain name hosting. I like this site as the response time to initialise the domain name when typed into a user’s browser as fast also the management console in the back-end is easy to understand and let me do a sub-domain forward for my tracking software which is a benefit and easy to set up.
  • CloudFlare I always create a free account and add my website to that free account as CloudFlare gives you a free SSL certificate for your website what you need when using Google and padlocked provides safety to your readers for visitors there are many other benefits to CloudFlare as they are the number one security website so any hack attempts get routed Elsewhere and not to your site giving you an added protection of safety and that just under 3 plan I don’t take out a paid plan as the pre-plan works just fine.

Conclusion

My conclusion on lead Generation is, it’s powerful but don’t expect overnight wins and keep up consistency.

I understand this may seem frustrating. most times, it seems like you are writing and writing and writing and not seeing any benefit.

just keep checking on a two-week basis, what I mean by that is don’t write content check your results in two weeks then change it.

I mean, right content checking in two weeks to see where it’s at then check in another two weeks to see has it gone up or down and then change it.

I hope you found this article useful and if you feel I’ve missed anything out please leave a comment below. To your success and have a great day.

David Arm

Sep 6, 2019

An autoresponder is the product and a drip campaign is one way to use the product to send emails automatically at separate times or days.

In this blog I will talk about the top features of using an autoresponder and drip campaigns so let’s crack on.

 

What’s The Difference Between Autoresponders And Drip Marketing

The difference between an autoresponder is more to do with the amount of autoresponders on the market.

Whereas if you’re doing drip marketing.

You could have a flow that mimics a process e.g.

Someone subscribes. Instantly send an email to welcome them.

The next day email out a tip.

The next day again email another tip.

The next day again email another tip.

And then the next day for those on your email list who have read the last 3 emails.

Send out an invite to your sales video.

I would call this process a drip campaign.

There are many autoresponder providers from A-Weber, Activecampaign, drip, MailChimp, Sendingblue, Convertkit etc.

Then there are other advanced services you pay more money for which are more like a business CRM solution.

This is where you have to be careful as picking an autoresponder that does not have all the features you require could leave you learning then using the product only to realise…

You can’t complete your email marketing tasks effectively.

This is where you have to look at what you’re trying to achieve in your marketing. Then go after an autoresponder to fit your needs.

We’ll talk more in on how to work out what your needs are before you pick an autoresponder and run drip campaigns.

 

Campaigns Vs. Automation – Drip Knowledge Base

A campaign is the process you want your system to carry out.

The automation is done once you have your campaign planned out. 

So let’s carry on and look at three different campaign ideas.

  1. Campaign idea – Dealing with new subscribers to your website. You set up an email form on one of your landing pages.

    You drive adverts or social traffic to that landing page with your email form.

    When someone enters their email address into the sign up page, the autoresponder adds the new email address to your autoresponder.

    Then your autoresounder sends the person an email asking them to click the link to confirm they requested you’re free download.

    Over the next 3 days you will email out one tip a day and on the fourth day you will email out an email asking the person to visit your sales video by clicking the link to learn more.

  1. Campaign idea – Each month you send out a 3 or 4 day email with one tip a day.

    On the 4th or 5th day, you send out an invitation to learn more with a link or button to visit your sales video.

    The best time to send this style of email campaign is on, or just after payday to the people on your list as this has a better chance of getting a sale from your sales video.

  1. Campaign idea – Put your autoresponder tracking code onto every web page on your website.

    When you send out an email tip once a day for 3 or 4 days. You set up a rule to notify you once one of your list members click on the link in the email to visit the blog that ties in with that days email.

    This gives you a nearly real-time notification that the person has read your email and they have also jumped onto your webpage blog to read more information.

    If you’ve collected their phone number, you can call them and say “hey how’s things going” and offer your help.

    You will get the response “Wow, great timing I’m on your website right now” which starts a conversation with a better mood than a cold call.

Now you have your campaign flow created. Time to set up each flow in your autoresponder which may be different depending on the autoresponder service you chose.

 

Do Drip Campaigns Really Work?

Drip campaigns work well providing they are set up correctly.

Drip campaign work best when you setup tracking.

The reason for tracking is not all emails are equal and you want to use tracking to see what emails get the high interest and emails that don’t.

Please note… An average drip campaign needs to has one email a week minimally, else you lose interest. 

There is another factor many marketers forget about.

This factor is called “the interest factor” and the way you keep someone’s interest with your email Marketing is to tell a story.

A story is not make-believe. A story is where you talk about a client success or something you came across during your struggles and what’s working well for you.

Your story must also be true.

When you set up this process correctly, you draw in people’s attention and interests.

Here’s some great book on Amazon if you want to learn more:- 
Storytelling Marketing Branding

What people don’t tell you when email Marketing is.

You need to find your writing style and it’s by tracking emails that you send where you see the emails get more interest than others.

It’s this observation and stats that over time will tell you what’s working best for your audience which becomes your writing style.

Once you find your writing style your emails work effectively.

If you already have a great writing style. Fantastic, if not check out these books on the Amazon:

storytelling marketing Branding

As you need to get your writing style working well! To get a high response rate.

That being said, you can still get interest right away just not as much as when you get your writing style perfected.

Learning to write stories with email Marketing is a journey.

Do not let this journey put you off.

If you have not been doing email Marketing successfully, reading the following books from Amazon will help.

I linked to the books above so you see an instant improvement.

The idea here is once you have five or six weeks worth of emails you look at the stats.

The emails that do poorly, you swap out after a hundred visits with poor action and emails that do well; You keep.

By doing this over the month, your email automation will improve dramatically along with turning cold leads into warm leads and then onto sales.

 

Broadcast Emails vs Autoresponder – When and Which to Use

When to use a broadcast email versus an autoresponder automated email.

What you do with the autoresponder is…

Set up weekly emails and if you find a particular email, is not doing well!

Write another email and broadcast it out to see if it performs better and swap out with the autoresponder sequence if its better.

Another use of a broadcast email is…

To send out tips weekly by email and use a broadcast email to send out your offer.

Example, if you’ve been sending out a tip each week and you know your list readers get paid at the end of the month.

You could send out an offer at the first of the month using a broadcast email.

Another use of a broadcast email could be.

Early bird notification of an event which has it’s own mini-series of emails.

For the users on your list who click the link in the early bird notification email to visit the event details.

An automated trigger can switch them off your weekly emails and over to the Early bird series of emails, then switch them back to weekly after the event. 

 

Email Marketing “Autoresponder Campaigns” Explained

A campaign is the content and the autoresponder is the application which processes your campaign content.

When you want to send out autoresponder campaigns, you have to be thinking what kind of information would you want to send out.

Would it be a sub niche of your list? Where you can track the readers who opened the email and tag them to that email interest.

You could have a strategy to send out emails with some information that link back to a blog and on your site and have the email autoresponder tracking code on each blog page.

So, when you email to your list reader who’s met the above tag criteria. The traking code adds a tag to your email readers email address.

Then you can use a trigger which emails you when a blog tag is added to a list members email address.

This also lets you write future emails that are super focused based on the blog tag now attached to your email readers entry.

Once you group your list by tag, by interest, you can have multiple autoresponders sending to different tag groups improving your chances of getting a sale.

 

What is Marketing Automation?

Marketing automation is your marketing flow.

You’ve got to be thinking of your whole marketing process and the process could be:-

  • You get a lead from paid advertising.
  • Will it be a Facebook campaign a paid YouTube advert a magazine television radio advert, etc.
  • Then from your paid media you drive traffic back to a landing page on your website.
  • That landing page offers a gift in the form of a downloadable PDF or a discount item or a physical product for free.
  • In order for the visitor to get the free product they have to enter either an email address by name phone number business address or a combination of all.
  • Then you lead score how many actions that your email reader has taken e.g. 10 points for each action. 

    Actions can be from reading an email then clicking the link on that email to visit a blog (10 points). 

    At the bottom of each blog, have a call to action to a follow on blog. 

    This is so your email reader checks out more than one blog where each blog visited can be worth 10 points.
  • Once the email reader visits enough blogs.

    Behind the scene, your autoresponder is counting the scores and when the points hit a value you set e.g. 

    I use 50 points e.g. (1 email and 4 blogs) you can set up a notification to give a personal call or email them a sales video.

So, it’s about taking your manual process and automating as much as you can with your autoresponder.

I call this “your automated marketing funnel”.

 

Auto responder campaigns

I hope you’ve enjoyed this blog on autoresponders and drip marketing.

If you would like to learn more check out my website by signing up to my email list below and getting the free eBook:

Have a great day you rock.

Sep 2, 2019

When I first started email Marketing I used paid advertising to build my list, it was great, so many leads coming in.

However… I quickly realised that I could not convert my leads to sales.

I’d spent $1,200 building an email list of 800 people and no one purchased from me.

I tried to promote an affiliate offer to my list which never sold.

I tried a different affiliate offer and on and on I went as my email list became unresponsive.

At this point I realised I had wasted a lot of money.

 

What happens if you need to build an email list and have no money?

This was the situation I was in.

I had to find free traffic sources, so I googled best free traffic sources and started posting on Instagram Twitter Facebook and Pinterest.

Day after day I was posting content, I thought after a week this is great something must happen, so I keep going for another week and another week and 3 more weeks!

I wasn’t getting any more leads on my list so what was going wrong.

 

I posted content for 5 weeks with loads of likes but no email sign ups

 loads of likes but no email sign ups

I was getting views but no email sign ups!

What was going wrong?

I checked Google Analytics to make sure the traffic came from valid sources which was hard to tell.

I then used a paid traffic tracking service that was only $20 a month and guaranteed all bot-traffic would get blocked and only valid traffic (real humans) would pass. 

And any paid traffic sources would be logged correctly.

This started me off on my quality of traffic breakdown.

What I learned was:

  • When people click on an advert they half expected to be a sales product and if they get a free gift instead of a sale’s page, its a benefit.

    Now they are more likely to pop in their email address for my download.

  • When people visit blogs or posts round the internet and click on a link for more information, but that link jumps across to a page that has an email address people feel cheated and we’ll just close the page.

This was both crazy and exciting!

I just realised I had hit my first mind set issue while frustrating and I didn’t know what to do it was time to jump back onto Google to do more research.

 

OMG – people’s mindset is actually a thing?

Now from the previous section, I have worked out the issue was found to people’s mindset and Googled mindset for 4 hours before I had a solution to test.

Here’s what I learned.

When you offer someone a free download who have come from anywhere other than a paid ad you really need to oversell.

I know this sounds crazy, but you need to give exceptional value by adding bullet points of the end goal that your reader would have by entering there email address and downloading your free eBook.

Once I learned this, I used this method in my free downloads and tried it on paid advertising to free downloads also.

For me, conversions on both free traffic and paid traffic began to work well.

 

Use storytelling to put your message across

While I was on the mindset path I also had a lot of reference to storytelling.

Not the kind where you’re telling fibs but putting your experience or a client experience into a story.

As it turns out, we love hearing stories.

It’s one of those aha moments that when you read it you start to think of all the people who have the gift of the gab and can hold people’s attention anywhere from a night out with some drinks and dinner to a day out.

Some people just have that charisma.

Not me, I need to work hard at it and this is my story. 

While I’m still learning the art of storytelling, I understand when people tell stories about their day and how they make it exciting.

I now understand the process that’s going on which is kind of cool.

I don’t say anything, I just listen to different styles.

Next time you’re out and one of the group who holds everyone’s attention with a story, look at some of these traits and I bet they are using them whether or not they know it.

  • Someone else is the hero.
  • Something scary or silly happened.
  • The story teller had to interact with the person to keep them right or laugh with them.
  • The storyteller had to show the hero a better way.
  • Then the story teller talks about how this helped the hero.

This could be a friend talking about something that happened with a work colleague during the day or at some other point.

So the question is…

How can you take those processes and turn them into a story for your potential client or a for your email list?

 

I tell stories on Instagram and get more profile visitors checking me out

After learning these methods I wondered if this would work on Instagram too.

You see I use Instagram to drive traffic through to my squeeze page so it’s in my best interest to get as many people to check out my Instagram profile from Instagram then click on the link on my Instagram profile to visit my squeeze page.

Now when I post an image, I put a short message on each image asking the person to check out my free download and my profile and a message on my photo.

when I took this approach, I saw a lot more clicks on my Instagram posts which in turn means a lot more visitors to my profile page with the link back to my website.

 

IFTTT to automate my Instagram post to Twitter For More Leads to my squeeze page

As, this worked well on Instagram for me, I thought what if I posted my Instagram posts to Twitter and something crazy happened!

When you post from your phone and share your post from Instagram to Twitter, the image gets dropped and the post is a snippet of text?

Not very glamorous.

This had me posting manually to Twitter which became a pain and was taking up time I didn’t want to spend but I wanted the Leeds.

As I was still testing I had a hunt about the internet and came across a free service called IFTTT.

This service synchronise accounts while doing clever stuff, from taking the weather in your local area and posting it to your calendar so it’s there for you first thing.

But I use it to take anything I post to Instagram keep the proper format and put it onto Twitter and it worked a treat.

On my first testing the traffic I got from Twitter was just short of 30 visits in a day which for free traffic is awesome especially when you compare it to paid traffic on Facebook which can be anywhere from $2 to $8.

 

Once free traffic starts to come in and converts. Now What?

Now you’re seeing trickles of free traffic coming in, it’s time to test conversions.

I see too many people get hung up on what conversion to look at.

Here’s what you need to do, don’t look at overall conversions.

Check data points to see what’s happening at different stages to find overall bottlenecks.

 

Conversion stats and looking for bottlenecks

When you look at traffic to your website, you will check:

  • How much traffic comes from social sites to your landing page
  • Your landing page traffic to email sign ups
  • Email sign ups to action takers.
  • Action takers to sales from your email list.

As you can see from the steps above if you just looked at traffic into your site and email sign ups you may see some sites convert better than others and you would be right.

However, what you are missing is that each traffic source has its own way of talking to people to build trust before they drive them to you website landing page.

An example of this is when I take paid traffic to a landing page from Facebook.

My landing page has an image of an eBook and text then an email box, this works great.

However, when I take traffic from Instagram to a landing page and have a picture of an eBook download the conversions are terrible.

Instagram works better when you bullet point the end goal the reader will get when they get your eBook.

Therefore, you must taste each source to landing page, then you can take the worst conversion pages to see if you can get that traffic source working better providing the traffic source sends decent traffic to your site.

There becomes a fine line where your efforts could be better focused on improving conversions on sites giving more traffic.

If you have any questions, please let me know in the Facebook group, link below.

You have a great day. You rock.

 

Conclusion

You need to get traffic sources to your website.

If you don’t have money to test on advertising, test with free traffic from social sites then work on your conversions to email sign ups.

Then work on your email list to sales.

Once you get your conversions working and your site email list selling

Its time to reinvest as much money as you can in traffic to upscale for more profit.

Aug 29, 2019

All too often when people email business to business or business to people there emails resemble a flyer.

Just remember you are emailing from you to someone else so keep it conversational and enjoyable to read so you don't loose their attention.

In this blog were going to look at how to capture someone's interest and take them on a journey so you know without a shadow of a doubt the person is interested and you take them from your email to a hot lead.

Let's begin.

 

Open Rates are Inaccurate as Image Tracking Pixel are Blocked By Email Services or Clients

Step 1: Open rates are not a good figure to rely on for a couple of different reasons:

  • Many email servers or clients block images and email tracking is an image pixel so you may think you have a poor open rate when the person has opened your email.
  • Other email services cache your images for faster load times which trigger's tracking image pixels leaving you thinking your email was opened and it may not have been.

A better option would be to have your email providers tracking code on the back of your website which tracks email link clicks to your website back to your email service and tags the email address that opened your email and the link on your email they clicked.

Have your end goal at the top of the email so within the first 3 to 5 seconds so your email reader knows exactly how your product or service will benefit them and for them to learn more they need to click a link in your email to visit your blog which has the rest of the email story (Client testimonials etc).

Once your email reader clicks the link to go to your blog, the email tracking code pops a tag against your visitors email address which you can flag for an automation email or alerting you what email address is reading your blog should you want to phone the lead to see if you can help with anything.

 

Don’t Segment Your List - Instead Use Tags to Group Readers by Interests

Segment Your List

Step 2: I hate list segmentation and yet I see many people push it as a benefit.

Here's the issue with list segmentation. Your email reader signed up to your default email list.

You send out several emails and eventually they buy from you, so you move them to a buyers list.

You now have two email lists and you have segmented your readers from buyers to non buyers.

However, after 6 months people on the buyers list don't buy do you move them back to your non buyers list?

It's an option, you could also have them in your buyers list as they bought and also have them in your non-buyers list as they have not bought for six months.

What if you send different emails to your buyers list and to your non buyers list?

The upshot is, if you segment your lists with multiple lists you're going to end up not knowing who you have emailed and who you haven't emailed.

There's a much better way to automate your list it's cold tagging.

Most email providers offer tagging just check with your email provider if they offer tagging if your not sure.

I like Activecampaign, Covertkit and GetResponse as they are very reasonable and support tagging and lead scoring but first let's talk about how tagging works.

You send an email to a client. As the email gets sent you tag the email address so you know what emails your client got.

The client opens the email clicks on the link in the email and is taken to your blog.

Your blog page has the email service tracking code and adds a tag to say the person checked out the blog.

You can set up an automated trigger where the clients email address's that have been tagged for opening a blog from a sent email link. To send a new email inviting your list members to another blog, sales letter, testimonials page, discount offer, a limited scarcity offer or something.

Another solution could be to just set up a trigger that emails you when both tags are tied to an email address.

So when a client or list member has looked at a sent email and then click through to your blog site to read more.

You get an email notification so you can phone up the client to ask if you can help with anything and hopefully increase your chances of a new sale.

 

Start Your Message in Email and Finish Your Message In Your Blog

Step 3: I briefly covered starting the email and finishing it in the blog here's how this would work for you.

If you sold power washers you could title an email “three steps to get the best power washer for you”.

In the email you break up models to different uses with links to each models featured blog e.g.

  • Model 652 comes with longer hoses to reach roofs ideal for cleaning roofs Learn more.
  • Model 653 are more power for shifting grease stains from driveways Learn more
  • Model 654 are great for blasting fences to remove mildew and old paint before painting them Learn more 

You tag each model clicked to the sender email address, and yes some readers may click more than one link, for readers who click more than one link you can send a followup email.

Hey, I seen you had an interest in our Jet Washes, be great if you could click the link that best suits your interest (Driveway cleaning, Roof cleaning, Fence cleaning)

This way it helps you get focused with your next automated email.

At this stage you have kept the email short and straight to the point with everyone being in a hurry these days this is exactly what people want.

If they haven't checked out the blog you've left them in suspense and send out another email the following week, the more they see your emails the more chance they will open them or unsubscribe.

This improves your chance of taking the visitor from email onto the blog which is being more interaction with your reader to your content.

Not only that, this gets more visitors to your website and the more visitors to your website.

The more Google takes notice when you have Google Analytics tracking code in the back-end as google Analytics logs visitors and time on page, so the longer your visitor is on your page.

Which means your pages gives a good user experience which is also a massive benefit come SEO, as Google likes to show pages that are of benefit two others.

 

At The Bottom Of Your Blog Have a “To Learn More Link”

Step 4: at the bottom of your blog have a link to a sales presentation video. This gives a very personal touch and has a much better chance of getting the sale or a meeting whatever the call to action is that you require.

You can finish off the video with one of the following ideas.

  • To arrange a meeting call this number.
  • To buy, click on the link below this video.
  • If I can help you with any more information give me a call on this number.

As you can see taking a reader from an email to a blog from a blog to a video from a video to a call to action can be very powerful.

 

What's The Best Email Marketing Software?

Step 5: The best email Marketing software is this software you know how to use.

There's nothing worse than getting a software service or product but you don't yet know how to use or don't have faith in.

The only thing I would do with any email product or service is check they support automated tagging and also automated tracking.

For me I like Activecampaign and Convertkit as they are very affordable, do tracking and lead scoring.

If you haven't used lead scoring before it's the ability to score Leeds.

Here's how it works.

You give each action a value so it could be when an email reader clicks on a link in an email to go visit a blog, that's 10 points, then when the email reader is on the blog and click the link to visit a sales page, that's 20 points, you could then set up a trigger where you email readers that have 30 points.

The email could be set to notify you to give them a call.

 

Your Not Just Sending an Email - Your Setting Up a Marketing Funnel

Step 6: if you've never set up an email this way you may panic and think that's a lot of work.

The best way to start as get a pencil and paper write down the steps you need and crack on. Here's some basic steps.

  1. Make sure your email service tracking code is put on every page on your website, normally there is a global space you enter it once and every page picks up the tracking code.
  2. When your email service sends your email, make sure it ads the tag name of the email to the email address so you know who got the email sent later down the line.
  3. On your email service add a rule that if a link is clicked on the email that opens up a blog page and adds a tag to the user's email address.
  4. Once the visitor comes from the email to your website by clicking the link, this activates session tracking which means if the visitor clicks on to watch your sales video you can also have the sales video page add a tag to the email address meaning you can see if the blog page was opened, after reading the blog they then checked out your sales page for you to follow up with an email or a call.

 

Conclusion

My conclusion to these steps are... don't send one email, create a proper funnel.

Any decent email autoresponder will fit your needs, just check the tagging set up and email setup blog tracking.

Set up a sales video and boom this will make your job so much easier and is giving your email list so much interaction with your content and you're not being pushy.

Your content is leading them on to the next bit of content which is positive, will really boost your interaction and give you a better chance of getting that sale.

I hope you like blog and if you have any questions pop it in the comments box below bye for now.

Aug 19, 2019

Nearly breaking even is a loss. You don’t want to spend money on paid advertising if it’s not working.

Imagine you spent over £1,200 on Facebook marketing and the product didn’t convert as well as you had wanted and you nearly broke even.

That’s what happened to me and this blog is how I stopped spending money to test Facebook conversions and went all in on time to test if free traffic from Instagram could build my email list.

The idea is to get conversions working with free traffic then use paid traffic to upscale as the most expensive part of paid traffic is paying for leads when your funnel does not convert.

I’m going to cover all the free software I use while it’s limited and that’s ok. As once you start seeing results with free traffic you can switch to paid traffic to massively increase conversions.

Step 1 – Which HashTags to use?

There’s no need to get creative with hashtags. Do a search for your niche hashtag and look for people who have many likes and many comments. Go through the comments to make sure many of them are not automated and is in fact real people which let you know that channel and hashtag has real interest.

Search for your main interest hashtag e.g.

hashtag email markeing
[spacer height=”20px”]

Pick one of the many posts that get returned and go look at there hashtags.

Instagram love and comments

Once you click on the picture to see the description, you see all the hashtags that got views. Also the person will have a lot of followers. This technique gets me lots of free visitors to my Instagram profile each week. Look at the below hashtags for the above image:-

Instagram hashtags

You want to find 3 sets of hashtags where the images have over 100 likes and 10 comments.

At this point you want to copy those three sets of hashtags onto a page separating by several returns.

The reason for several returns is, you are going to write an advert for each Instagram hashtag group. This will give you three posts a day.

More on this later when I cover posting with a free scheduler tool.

Best Way To Find Ad Content

When you are looking for interesting content I find the best way is to use a free keyword tool that you install into Chrome as a plug-in and that’s called “keyword anywhere”.

You type in your keywords into Google and it shows you related keywords that you pick which best suits the content you want to post e.g.

related keywords Keywords Everywhere

Now you have the best keyword phrases, paste them into Google and do a search. You are looking for articles or titles within the first ten or twenty you are URL’s.

You are looking for titles to give you ideas to write a new Instagram post around for example in the post below you could take 6 tips for writing an awesome business email as your Instagram text then in the Instagram description write your own content.

6 tips for writing business email

 

Call To action To Move Visitors From Your Image To Your Profile

The goal with Instagram is to get people to click on your Instagram image then jump across to your profile and then from your profile to your landing page. So currently we are at your image and you want to get as many people to click on the image to see your profile.

The best way I found of doing this was to put a call to action at the bottom of every image. I posted “Free Download in my Profile” and this boosted my click through rate from images to my profile from virtually nothing to 202 profile visits from Dec-11 to Dec-1, that’s only 7 days.

1 week Instagram stats

You can test different messages to see what works best for you.

Instagram post test

If you don’t have any photo software, use Canva.com, it’s free, easy to use and has a phone app.

Link Your Instagram Profile To Your Landing Page

Put a free download into your Instagram profile to get click throughs, I’m still testing my click through rate and want to show you what I got in 7 days:-

  • From 202 Instagram profile visitors.
  • 19 visitors clicking my free download link.
  • 5 new email subscribers.

To put this into perspective, for the 202 images that were clicked bringing visitors through to my profile, if I used paid Facebook adverts, I would be paying around $3 a click, that times 202 clicks would have cost me $606 for 5 email signups, in a week.

So, yes, I need to keep tweaking my profile offer to improve email signups, can you see how powerful this is?

If your trying to build a customer base with no budget, thats 20 leads a month for free.

Instagram profile text

That being said, take a look at my subscriber growth. If you were going to run a paid campaign to a bigger boost in email signups, by using free traffic and testing different text, you can see by looking at the signup conversion chart below I have a much better chance of converting paid ads to sign-up’s:

social traffic growth chart

Keep in mind these are still cold leads, you need to convert them to warm leads before you make sales.

While in this post i’m just talking about Instagram free traffic, I’m also generating free traffic from Twitter, YouTube and Pinterest, but that will be more blogs covering one free traffic source at a time.

The key takeaway her is that once you get your free traffic converting at a rate you are happy with, you can start paid advertising to drive traffic knowing you will get an instant boost on conversions.

Word of warning. If you add paid traffic, make sure your conversions get your ad cost back. If not on the lead in offer, at least on the upsale. If this makes no sense at the moment, just stick to free traffic.

The Best Free Give Away You Can Offer

While I see other people offer:-

  • Free consultation time
  • Pay postage only for free items
  • Video recordings of high ticket events.

I like to offer handouts written in Google docs then publish them in the Google doc, DO NOT share them as a shared Google doc has a limit of 100 views then stops for 12 hours, whereas a published Google doc has unlimited views.

To publish a Google Doc. Go to File > Publish to the web…

The link you get for the published doc messes up the format, you need to paste the link into https://gdoc.pub/ which generates a new URL for you to share as a well formatted handout which updates automatically when you update your Google doc. Here’s what I mean.

If I publish this Google Doc, the format messes ups e.g.
https://docs.google.com/document/d/e/2PACX-1vQVyLDopdvVO0d_5M3Z0WLwG7fqV_eHgEE4w786zL5WwLgpfXqMLSo41uB5Tsg-Xdye7WLqxmTpBVyu/pub

When I run the above URL through https://gdoc.pub/ I get the below formatted URL:-

https://gdoc.pub/doc/e/2PACX-1vQVyLDopdvVO0d_5M3Z0WLwG7fqV_eHgEE4w786zL5WwLgpfXqMLSo41uB5Tsg-Xdye7WLqxmTpBVyu#

Which has the same formatting as your Google doc, super quick and great for handouts.

Now You Have Cold Email Leads – Time To Make Them Customers

Taking a new email signup to a sale is a whole guide on it’s own and looking around the internet you will see everyone has their own ideas on the best process.

End of the day it all boils down to three things:-

  1. Does your product or service save them time or money?
  2. Does your reader trust you?
  3. Can your reader afford the cost?

If yes to all three, enjoy many sales. If no to any of these, you have work to do.

The reason for not making sales is your lead does not see you as the best go to person for the product or service you offer.

As I don’t know you, or your level of experience, the best way to sell to your list is to talk about real situations in the form of a story.

We have been telling stories to keep our families safe in fun ways from caveman times to modern times from the Green Cross Code to Stranger Danger etc.

If your not sure how best to structure your story, I would recommend this book from Amazon for a couple of reasons:-

  • It’s affordable
  • Once you buy the book you have free access to the template website where you fill in the blanks and your story is created.

The book is:- Building a StoryBrand – https://amzn.to/2GzHZHf and the reason I give a tip on each instagram post to give you value and start building trust from the get-go.

Conclusion & Well Done

Well done sticking to the end, I have covered allot in this post and want to help you even more in my Facebook group where you can ask questions and talk to others to share and learn from everyone’s experiences for free. Click here to join: Link To Facebook Group

Aug 16, 2019

6 Email Marketing Best Practices – NEW Strategy for Today

In today’s blog I want to talk about how you can make the biggest impact with your auto-responder so you can deliver great content to your email list.

These steps will help you to build trust quickly which helps you promote your product or service which helps you get ahead faster while giving great value and being seen as a leader in your niche.

Tip #1 Don’t Build Targeted Lists – Tag Email Addresses To Get Laser Focused

Time and time again I see experts telling people to organise their email list by multiple lists.

The danger of this may not immediately be clear However what happens is…

You organise your list members by interests, by sales, by failed sales.

Over time, you end up with multiple lists. Each list having its own auto-responder series.

So far all looks good and with each list having its own auto-responder series.

Do you have your list members in one list or duplicated in more than one list as they may fit multiple lists?

The issue with having people in multiple lists is. One list could send the person an email serious then another list sends the list member an email from a different series where the user is trying to follow one series and ends up getting confused as the mix-and-match of emails confuses both email sequences.

The result is your list member stops opening your emails or unsubscribes.

At this point you have lost them.

A better solution is to have your auto-responder tracking code on your site and set up automation for tagging as emails are sent, or a blog on your website gets opened from an email link.

This way you build a profile of each user and what they look at on your site which had them most interested.

As every page on your funnel your visitor looks at from your email link gets tagged to the email address by your Auto-Responder.

Meaning you can have an automation setup that emails based on users who have tag 1, tag 6 tag 9 and tag 11. Then email an invitation to your sales letter or video.

Tip #2 Automate first and track later or you will let your list down (Seasonal Promotion, Events)

when you start off with a new list or campaign, the excitement is blazing you want to get stuck right in which is great.

The problem shows itself after you set up your list you then need to set up your email funnel to drive people on to your sales page.

It’s at this point too many people get caught up with tracking.

They look at different tracking models e.g. UTM tracking third party tracking email auto-responder tracking migrating your auto-responder with your website for tracking.

While all these tracking solutions have their own benefits. People end up procrastinating rather than write their email flow, causing new email list members to see a couple of emails then nothing.

A better approach would be to write 5 or 6 emails at one time and have those 5 or 6 emails set up as one email a week making sure your first subscriber does not catch up with the latest weeks email then write another 5 or 6 emails and put them in two weeks.

Keep repeating this email writing process and you will stay ahead of the game and visit tracking when you have that window where the first subscriber has not caught up to the last email.

The key thing to remember here is. You can always change tracking if it’s not what you expected as many people get confused with the original tracking they setup.

However, unfortunately many people do not take the time to become experts at tracking which is a must, to keep costs down and conversions up.

Tip #3 Personalise – Even if you don’t have their name – Tags tell you a lot

I understand it’s a must to personalised emails for higher conversion rates and sales down the line.

The issue comes with cost versus quality let me explain.

When your landing page only asks for the visitors email address more people subscribe and if you’re driving people to your landing page from paid advertising you want to squeeze every subscriber out your advertising budget.

On the flip side if you ask for the person’s first name and email address you get less email subscribers but you can personalise your emails right from the get go.

Does this really matter, for me the verdict is still out and different niche’s have different interests so test what works best for you.

That being said. What I do is… I tag my email list when I send out an email and my emails have cliffhangers to show my email list readers who click on my email to go to a blog which I track with my email system which is Active Campaign and has tracking code on the back of my webpage which takes the email address and adds the tag of the blog the person visited to the email visitor.

You can see the below visitor download my Opt-In Download PDF as the System tagged them automatically then added them to my Intro Set email auto-responder.

I do this process from one list and group each user into my categories based on tags. Using tags are super simple yet very effective at giving your reader focused content on auto-pilot.

hashtag email markeing

This lets me see what content each of my list members consumed and I know that a group of tags together means a list member has checked several blogs on a topic and for those who check several blogs on a topic I can set up an automation in my active campaign that says something like if an email user has this type this type in this tag sent this email or if an email user has this time this time and this time send a different email.

By doing this, you end up with multiple interests being addressed I’m really focusing personally on your readers interests which improves conversion rates build trust and sales.

Tip #4 Clean Emails Work Better On Mobile

I was looking at a website using Google Analytics that has over a 1.1 million visits a month.

What’s interesting is that the amount of people who signed up to that site was nearly a 48/48 split between mobile and desktop with tablets at a negligible 4%.

Based on mobile conversions being so high I would ultimately advise when writing emails to keep them clean.

Too often I see emails being sent that resemble flyers which have a terrible conversion rate as half the content does not load on a mobile.

Your list want speed and good performance, people do not have time to download images and just skip to the next email to get through all the emails normally when commuting or on lunch or in the canteen while on a break, etc.

Tip #5 Subject Lines Matter – Use Google & YouTube who already use AI to get the best Order

We all know subject lines matter and we spend so much time trying to perfect the perfect headline.

So I thought of a better solution.

Type your headline into Google or YouTube and let Google and its AI algorithms sort through millions of pages to bring back the top 10 Google listings with headlines showing you the top 10 results based on user interest and high click through rate which is ultimately the result you are trying to achieve.

Now, it couldn’t be simpler. My advice here would be – why reinvent the wheel when Google can do it all for you and is number one in the industry for finding the best content for you and everyone else.

So use the power of Google and speed up writing email subject lines.

Tip #6 Best Time To Send Emails – I don’t bother, But Do Set emails to go on subscribers local time

When is the best time to send emails? This question gets asked over and over on forums read-it and a host of other websites.

The main answer here is it all depends on your niche or niche depending where you’re from. By all means send out emails and do a multivariate test where you split your email list buy 20% 20% 20% 20% or 30% 30% 30% or 50/50 and send out different times to see what works best for you.

For me, I choose not to do that. I prefer to check my auto-responder is set to the local time of each country of each subscriber on my list which I believe is on for most email services by default. Best to check for yourself.

When the user subscribes to my list. My list re-sends any emails in my automation on that time.

The reason being is that it’s a safe bet when the person joined your email list, that will be the same time they are normally on their phone checking emails which to me is a good time to send my automated emails.

The key thing to remember is that email Marketing is all about consistency to build trust which ultimately leads to a sale of a product or service by sending emails on the time the user subscribed and keep doing it gives you the best chance of getting that email seen also quality of email content plays a massive part and using cliffhangers at the bottom of your emails keeps your list interested on what’s coming next or the next call to action of the email onto a blog.

Conclusion

This is my 6 email Marketing best practices and if you follow them, please leave a comment to let me know how you get on.

New Facebook Group – I answer all questions…

Click on the link below and join, have a chat or ask questions, even share success stories you may have had yourself.

Facebook Group:- https://www.facebook.com/groups/davidrm/

Aug 13, 2019

6 Email Marketing Tips and Tricks That Realistically Improve Open Rates!

In a world where many people listen to Spotify instead of radio, spend insane amounts of time watching YouTube and fast forward catch up TV when adverts come on.

It’s becoming harder to get your message across and help others.

In a world with more noise each day here’s my 6 email marketing tips and tricks to get higher open rates.

 

Tip #1 Scrub your email list for non-openers after 5 sends else the ISP will think you are spamming – Tip from Neil Patel

I don’t want to waste people’s time so weak after week with people not opening my emails I decided to remove them from my list trouble is I needed to work out the balance between the person not being interested in an particular email I send once a week or the person not being interested in anything I offer and only signed up because they wanted my free download.

Some people recommended 6 months and some people recommended a year and have no email opens then get them off your list.

I found an interesting article by an expert called Neil Patel who recommends if an email does not get opened 5 times in a row.

So, you’re sending out weekly emails that would be 5 weeks and no opens! Get them off your list.

At the end of the day your list is prime property and your paying for it.

You don’t want non-interested people on your list and by cleaning up your list you improve the quality of your list by only keeping interested parties on it.

 

Tip #2 Spam check your emails before adding them to your auto-responder

I got caught out big time with this one. Here’s what happened.

I ran a campaign and people subscribed to my list in return for a free PDF download, and those people who signed up for my free eBook download didn’t get my eBook.

After a bunch of emails I tested what was going on. It turned out that the email with the download was being email to spam folders. The reason being was, I had a couple of words the spam filters didn’t like.

How I fixed this was. I Googled a newsletter spam tester and many pages were listed, the top link was free to use, it gives you a unique generated email address each time you use it to send your email to be analysed.

Once my email was scanned in seconds, I found out a couple of words that are classed as marketing or sales.

Once I changed them for other words, my emails worked fine.

Based on my experience with spam scores I would highly recommend you spam check all emails before putting them into your autoresponder.

 

Tip #3 Check your email Subject line reads casually as emails from friends have high open rates

I have talked about the importance of subject lines before in emails and is its so powerful I’m going to talk about it again in this blog.

One of the best ways to find an email subject line is to do a search on Google or on YouTube for a key phrase that closely matches what you’re trying to achieve.

The benefits of this is, Google and YouTube use AI to cross reference millions of pages and videos then bring back the 10 best, most viewed pages/videos using an array of algorithms.

For me, I find this is the best way to get a headline with all the necessary key words to be competitive is, just tweak one of Google top ten listings so that it reads well and formatted in a way that’s of interest to your audience.

 

Tip #4 Write in different style to find the style that works for you

When you write an email think about the styles you write in. This could be “Problem”, “solution”, “outcome”.

You may use a character and that character could be something like increasing pricing or technical difficulty, just make the character into something that’s a real issue with people who could benefit from your product or service.

Then go on to talk about the benefits and finish off with two benefits out of six, with a message, to read the other 4 benefits click here.

Then you look at your stats after driving 100 or so people to that email and you see how many people took action. If it’s a good conversion rate you stick to that style of writing because over the weeks, people start to get used to your style and how you write so keep it consistent.

Once people get used to your style of writing, they get to like your personality and look forward to your email tips.

So, you have to be thinking consistency consistency consistency and especially so with email.

 

Tip #5 Send plain text emails as images will get your emails put into the Gmail promotions tab

When you send emails, send them in plain text no I don’t mean to take the text format I mean use HTML because of tracking is done with the HTML and special URL links are used. Just don’t have lots of images in there.

I had a look at a website that had 1.1 million sessions over a month using Google Analytics, when I look down at the devices that were used, the breakdown was…

  • Tablets had 4% of visitors
  • Mobiles had 48%
  • Computers had 48%

This is important and means that mobile phones are being used very heavily, so you want to make sure that the emails you send out are format nicely on a mobile phone.

Here’s how I do it. Use a size 14 font so it is big enough for the visitor to read, especially when she is over 35 as there is a higher chance people’s eyesight start to go at close contact like looking at a mobile phone or looking at a book closely will need glasses, whereas a size 14 font will make an email easy to read on a mobile without glasses. Which is great, especially if your reader is commuting and don’t want to pull out their glasses.

So you want to be keeping images to a minimum and don’t use all different coloured backgrounds keep it basic. White background with dark text.

 

Tip #6 Email addresses removed from your list, run them against a Facebook custom audience once a week

Previously I talked about if someone doesn’t open up 5 emails in a row.

So if your sending one email a week, that means your email reader has not read one of your emails in five weeks.

It’s time to get them off your list, after all your list is prime space which you pay for.

The issue is that your email reader may not be at a level yet to purchase your product or service.

So another thing I like to do is when I take somebody off a list is to put them into a spreadsheet and upload that spreadsheet once a week as a YouTube Custom Audience.

You need about 500 email addresses, so just keep adding non-responders and try different ads with different messages aiming at different levels of expertise that you offer.

This may show you as new ads get clicked that your non-responsive email addresses could be looking for more or less advanced content from you.

At the end of the day, non-responsive people on your list registered for your free eBook, so they were interested at some level of expertise you offered.

One thing I like to do is take a Facebook ad to a survey page landing page. How this works is. You have 4 or 5 selection boxes asking the visitor to click their level of experience, this is where you match each experience level to a different eBook.

Once the visitor selects their level of experience using a Google survey, you redirect them to a download page asking them where to email the PDF they selected.

This way you get to see what the unresponsive people are more interested in, which helps you focus your products or services.

And a plus is you get unsubscribes to engage again with your list.

Aug 13, 2019

6 Email Marketing Tips and Tricks That Realistically Improve Open Rates!

In a world where many people listen to Spotify instead of radio, spend insane amounts of time watching YouTube and fast forward catch up TV when adverts come on.

It’s becoming harder to get your message across and help others.

In a world with more noise each day here’s my 6 email marketing tips and tricks to get higher open rates.

 

Tip #1 Scrub your email list for non-openers after 5 sends else the ISP will think you are spamming – Tip from Neil Patel

I don’t want to waste people’s time so weak after week with people not opening my emails I decided to remove them from my list trouble is I needed to work out the balance between the person not being interested in an particular email I send once a week or the person not being interested in anything I offer and only signed up because they wanted my free download.

Some people recommended 6 months and some people recommended a year and have no email opens then get them off your list.

I found an interesting article by an expert called Neil Patel who recommends if an email does not get opened 5 times in a row.

So, you’re sending out weekly emails that would be 5 weeks and no opens! Get them off your list.

At the end of the day your list is prime property and your paying for it.

You don’t want non-interested people on your list and by cleaning up your list you improve the quality of your list by only keeping interested parties on it.

 

Tip #2 Spam check your emails before adding them to your auto-responder

I got caught out big time with this one. Here’s what happened.

I ran a campaign and people subscribed to my list in return for a free PDF download, and those people who signed up for my free eBook download didn’t get my eBook.

After a bunch of emails I tested what was going on. It turned out that the email with the download was being email to spam folders. The reason being was, I had a couple of words the spam filters didn’t like.

How I fixed this was. I Googled a newsletter spam tester and many pages were listed, the top link was free to use, it gives you a unique generated email address each time you use it to send your email to be analysed.

Once my email was scanned in seconds, I found out a couple of words that are classed as marketing or sales.

Once I changed them for other words, my emails worked fine.

Based on my experience with spam scores I would highly recommend you spam check all emails before putting them into your autoresponder.

 

Tip #3 Check your email Subject line reads casually as emails from friends have high open rates

I have talked about the importance of subject lines before in emails and is its so powerful I’m going to talk about it again in this blog.

One of the best ways to find an email subject line is to do a search on Google or on YouTube for a key phrase that closely matches what you’re trying to achieve.

The benefits of this is, Google and YouTube use AI to cross reference millions of pages and videos then bring back the 10 best, most viewed pages/videos using an array of algorithms.

For me, I find this is the best way to get a headline with all the necessary key words to be competitive is, just tweak one of Google top ten listings so that it reads well and formatted in a way that’s of interest to your audience.

 

Tip #4 Write in different style to find the style that works for you

When you write an email think about the styles you write in. This could be “Problem”, “solution”, “outcome”.

You may use a character and that character could be something like increasing pricing or technical difficulty, just make the character into something that’s a real issue with people who could benefit from your product or service.

Then go on to talk about the benefits and finish off with two benefits out of six, with a message, to read the other 4 benefits click here.

Then you look at your stats after driving 100 or so people to that email and you see how many people took action. If it’s a good conversion rate you stick to that style of writing because over the weeks, people start to get used to your style and how you write so keep it consistent.

Once people get used to your style of writing, they get to like your personality and look forward to your email tips.

So, you have to be thinking consistency consistency consistency and especially so with email.

 

Tip #5 Send plain text emails as images will get your emails put into the Gmail promotions tab

When you send emails, send them in plain text no I don’t mean to take the text format I mean use HTML because of tracking is done with the HTML and special URL links are used. Just don’t have lots of images in there.

I had a look at a website that had 1.1 million sessions over a month using Google Analytics, when I look down at the devices that were used, the breakdown was…

  • Tablets had 4% of visitors
  • Mobiles had 48%
  • Computers had 48%

This is important and means that mobile phones are being used very heavily, so you want to make sure that the emails you send out are format nicely on a mobile phone.

Here’s how I do it. Use a size 14 font so it is big enough for the visitor to read, especially when she is over 35 as there is a higher chance people’s eyesight start to go at close contact like looking at a mobile phone or looking at a book closely will need glasses, whereas a size 14 font will make an email easy to read on a mobile without glasses. Which is great, especially if your reader is commuting and don’t want to pull out their glasses.

So you want to be keeping images to a minimum and don’t use all different coloured backgrounds keep it basic. White background with dark text.

 

Tip #6 Email addresses removed from your list, run them against a Facebook custom audience once a week

Previously I talked about if someone doesn’t open up 5 emails in a row.

So if your sending one email a week, that means your email reader has not read one of your emails in five weeks.

It’s time to get them off your list, after all your list is prime space which you pay for.

The issue is that your email reader may not be at a level yet to purchase your product or service.

So another thing I like to do is when I take somebody off a list is to put them into a spreadsheet and upload that spreadsheet once a week as a YouTube Custom Audience.

You need about 500 email addresses, so just keep adding non-responders and try different ads with different messages aiming at different levels of expertise that you offer.

This may show you as new ads get clicked that your non-responsive email addresses could be looking for more or less advanced content from you.

At the end of the day, non-responsive people on your list registered for your free eBook, so they were interested at some level of expertise you offered.

One thing I like to do is take a Facebook ad to a survey page landing page. How this works is. You have 4 or 5 selection boxes asking the visitor to click their level of experience, this is where you match each experience level to a different eBook.

Once the visitor selects their level of experience using a Google survey, you redirect them to a download page asking them where to email the PDF they selected.

This way you get to see what the unresponsive people are more interested in, which helps you focus your products or services.

And a plus is you get unsubscribes to engage again with your list.

Aug 11, 2019

Most of your money is made using email marketing yet many companies still don't set up their auto-responder to automate weekly emails in their business? Here's how Email Marketing can Help your Business!

Email marketing keeps your clients engaged and turns cold leads into warm leads by building trust and setting you up as an authoritative person in your niche.

...At least if you setup email marketing with that plan in mind.

Sadly, too many people think email marketing is a way to sell sell sell.

Don't do it, as Email marketing is a communication platform. If you treat it as your personal QVC channel, you will burn through leads like crazy.

Learn to communicate over email to achieve successful email marketing that becomes a powerful solution for your business.

Here's how I do it...

Email a tip a week to your audience, and as long as you stick to your niche, your email readers will have a higher attention rate.

One thing I like to do is  write a blog giving good advice, then write an email with something juicy in a story format with a problem.

Then, when I'm ready to spring the solution, I pop in a link that points to a matching blog. Something like, Click here to keep reading and see how x solved my problem.

Best part is, those email list members who click the link and visit your blog, your email system can tag them and fire off a trigger to email you, so you call or email your reader right when they are in your website.

 

What is email marketing and its benefits?

Email marketing is the art of telling stories that engage with your email list by writing about the problem, solution and journey that you or your customers have taken to get over a stumbling block, and how your product or service is a key player in the process.

The more people in your email list who click the link in emails you send and come back and visit your corresponding blog. Begin to see you as an expert in their niche. 

When you have your email system tag those list members who visit your blog, you can send a super targeted followup email.

Eventually you end up with a target audience of leads who are warming to your personality.  Which builds trust and improves your chance of a sale.

 

Is email marketing still effective?

Email communication is how businesses communicate and is still effective. The problem with email marketing is marketers treat their email list like a last minute marketing newsletter trying to promote and sell like direct marketing. Which is not effective.

The first problem is no one wants to be sold to, so you need to think of email marketing as a way to keep your list in the loop with what's happening and what would be the biggest benefit you could offer to your list reader. 

I find the best way to do this is by emailing a tip a week. As consistency matters. 

I send out one email tip a week minimum. The second big problem is many marketers send out fancy looking emails which has the following issues:-

  • Fancy emails with images are slow to load on mobiles.
  • Images don’t always load depending on the email client or network coverage.
  • Messages are very one sided. Like you are asking for the sale without first building trust.
  • Some images can land your email into the promotion tab on Gmail.

When you email out tips you build trust which turns cold leads into warm leads and has a much better chance of leading to a sale, should you have the right product or service which saves your reader time or money.

When writing emails to keep your list engaged, think more along giving entertainment and value. 

An example of this could be, send out an email with a customer success story, setting your customer up as the hero who had a tough break, and you are the coach, Yoda to Luke if you like, then when you are just about to uncover how your client hit success from your product or service. 

Then you link to the blog with the full story.

This takes interested readers from your email and brings them back to your website. Which you tag or setup an email notification to notify you the person is on your site. Letting you give them a call or email, depending on the information you have collected.

Word of caution here, the more information you collect the less subscribers you get, best to collect an email, possibly a name and give a reason why e g.

My ebook is e-mailed out automatically, pop in your email address and you will have your own guide in the next two minutes.

As long as people have a reason to enter their email address, there is a much higher chance they will which gives you higher email signups for the same ad cost.

 

 

How do you market your business through email?

Send out email tips weekly to keep you fresh in your email readers mind so when they're ready to buy a product or service you offer you become the go to person in their mind.

I use the Three One email method where you send out one tip a week for three weeks and on the fourth week you email out an invite to your sales video or letter.

The idea is the free weekly tips by email builds trust with your email list and the fourth email invites them to your sales video or letter.

Providing your product or service saves your reader time, money or both.

This builds trust and keeps you fresh in your email readers mind. Then your email reader once ready to buy a product or service you offer, you will be fresh in their mind and the go to person which gives you a better chance of getting the sale.

 

How much does email marketing cost?

Email marketing costs the price of attention. Wither you spend time list building from free traffic sources or use paid advertising sources to build your list depends massively on cost and interest.

Adding to the mix, does your copy have visitors jumping onto your email list or running a mile?

That's where conversion tracking comes in to see where bottlenecks in copy are.

When businesses start to email and track conversions, the process normally goes something like this.

  • We have xx employees
  • We have been established for xx
  • We are the industry leader at xx

It’s all about them. Once the tracking results show poor conversions, companies start testing different email styles from newsletter styles, fancy graphics and font styles.

Then go back to the basics as conversions are still poor.

It's only when you realize that everyone is in a hurry and looking for answers that a clean email with a link back to a blog gives your email reader a speedy email to read and make up their mind if this is for them and if so, click the URL in the email that links back to your blog which your Autoresponder adds a tag to the user email marketing them as a possible lead who have a higher interest.

 

What is a good open rate for marketing emails?

Between 20% and 28% is a good open rate providing you are emailing one tip minimum a week to your email list to have them know like and trust you.if you constantly email sale after sale to your list you will be around or below 1%.

Your open rate comes down to the quality of content. It was best explained to me this way. Are you helping your email reader or yourself. A selfish attitude will see a poor response where as a selfless attitude with build a trusting customer base.

 

What is the success rate of email marketing?

If you are using Facebook ads, your audience to click through rate should be 1% or above. Traffic from a Facebook ad to landing page to email sign-up, you should target as close to 40%. It took me 6 weeks of testing and tweaking to get to 32% It all depends on your message, niche readers interest and value of importance. Once you get all that sorted out. Your email list to sales conversion depends on your approach and price.

It all differs on your message, product interest and experience. This is why no one puts sales conversion figures unless walking you through an actual campaign.

 

Disclaimer

While this blog covers tried and tested methods, sales are never guaranteed as there are so many factors e.g.

Copywriting - If your text comes across unrealistic, your reader thinks you are not yet an expert in your craft, so be careful when making claims and never use claims you have not proven yourself.

Storytelling - Have you learned the art of keeping your reader interested throughout your email marketing funnel? I find the best way is to start at your offer and build your campaign working back to your paid ad text. That way each step of your funnel or flow as some call it, leads into the next stage very well.

Jan 2, 2019

The idea is to get conversions working with free traffic then use paid traffic to upscale as the most expensive part of paid traffic is paying for leads when your funnel does not convert.

To see the full blog visit: https://www.davidarm.com/how-to-drive-targeted-traffic-from-instagram-to-your-email-list/ 

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